Eco-Friendly Baits
Biodegradable soft plastics, clean-smelling attractants, and responsibly sourced options for anglers who care about the water as much as the catch.
See sustainable fishing baitLures, bait, and accessories
Sustainable, night-ready, and budget-friendly tackle.
The right lure can turn a slow evening into a story, can't it? We stock practical, field-tested gear for city piers, reservoir banks, and after-dark trips, with options that make sense for eco-aware anglers and teens alike.
Biodegradable bait
Made for anglers who don't want leftovers in the water.
Night-tested lures
UV and glow finishes that hold up under pier lights.
Teen starter picks
Affordable kits that fit a backpack, not a garage.
Useful accessories
Pliers, boxes, and line tools we’d use ourselves.
Find exactly what you need
Four clean paths, no guesswork.
What are you fishing for tonight? Start with the category that fits your target species, your budget, or the kind of water you’re tackling.
Night Fishing Lures
LED-infused, UV-reactive, and high-contrast patterns that show up after dark, even when the shoreline gets busy and the lights get messy.
Browse night fishing luresBudget Starter Kits
Smart bundles for teens, clubs, and first-timers. Less clutter. Better odds. And yes, the price stays sensible.
Explore budget fishing tackleNight fishing favourites
Built for dark water and stubborn fish.
Which lure should you tie on after sunset? These four earn their keep around bridges, piers, and harbour edges across the city.
UV Reactive Minnow
A sharp, flashing profile for clear nights and shallow moving water. It’s one of our best night fishing lures for bridge shadows and dock lines.
Best around dusk
Glow Jig Set
Compact, bright, and easy to cast from a crowded pier. Great when baitfish are tight to the structure and the bite gets picky.
Pier favourite
Saltwater Soft Plastics
Flexible tails with enough movement to tempt fish under streetlights. Pair them with scent when the tide slows down.
Urban shoreline pick
Reflective Topwater
For surface strikes that make the night worth it. Loud enough to call fish in, subtle enough to stay useful on a budget.
Low-light weapon
Quick tip: Use UV-charged plastics under the Verrazzano Bridge after dark. Why there? The reflected light helps fish find the lure faster.
Value spotlight
Build your first tackle box for under $50.
Need a starter setup that doesn’t feel flimsy? This curated pack gives teens and families a proper launch point: a few proven lures, a terminal tackle kit, and a compact box that disappears into a backpack.
From
$49
ready to fish
Sustainable angling
How our bait helps protect the water.
Biodegradable plastics break down differently than traditional materials, which matters when you fish reservoirs, estuaries, or tight urban shorelines. Do you really want last season’s bait hanging around for next season?
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Eco-certified suppliers
We favour producers with cleaner materials and transparent sourcing, not mystery blends.
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Safer for local waters
Less persistent residue means less stress on the places New Yorkers fish all year.
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Community-minded choices
We point customers to conservation groups and clean-up efforts that actually need hands.
What’s the difference between biodegradable and traditional bait?
Traditional soft plastics can linger for years. Our cleaner alternatives are designed to fish well first, then leave a lighter footprint when they’re lost or worn out.
Want a local angle? We’ll happily walk you through the most sensible pick for reservoirs, saltier water, or weekend sessions with the kids.
Ask for eco gear adviceWhat night anglers & weekend fishermen say
Need rod and reel to match?
Explore our combos built for lure buyers.
Some lures want a faster rod. Others need a softer tip and a calmer drag. If you’re setting up from scratch, our rod-and-reel pairings keep the process simple. Why overthink it?